Reference

Dimensions & Metrics

Every dimension and metric AskYourAds.app can pull, per platform. Use this when you're not sure what to ask, or when the chat couldn't match a term you used.

Loading…
Show click to toggle

182 of 182 fields

Name Description Type Additive Synonyms
account The account associated with the conversion data. Dimension — —
allowedCampaignTypes List of campaign types allowed for this campaign group. Dimension — —
associatedCampaigns Campaigns associated with the conversion. Dimension — —
associatedEntity URN identifying which entity the lead is associated with. This field is optional for test leads and other use cases where leads don't have any associatedEntity. If there is no value, the field is not returned. Dimension — —
associatedEntityInfo Record containing useful fields (creative status, ugc reference etc.) resolved on demand from the associated entity object. If there is no value, an empty object is returned. Dimension — —
attributionType The type of attribution for the conversion. Dimension — attribution, attribution model, attribution models
audienceExpansionEnabled Indicates if audience expansion is enabled for this campaign. Dimension — —
backfilled Indicates if the campaign group was backfilled. Dimension — —
campaign The campaign to which the creative belongs. Dimension — —
campaignGroup The group to which the campaign belongs. Dimension — campaign group, campaigns groups, campaign groups
campaigns List of campaigns related to the conversion. Dimension — —
content Content of the Lead Form which will be displayed to the viewer. Dimension — —
costType The type of cost associated with the campaign. Dimension — cost type, cost types, costs types, billing type, billing types
created An epoch time corresponding to the creation of the form. Dimension — —
createdAt The timestamp when the creative was created. Dimension — created at, created timestamp, creative creation timestamp, creative created at, creatives created at
createdBy The user who created the creative. Dimension — created by, creator
creationLocale Locale of the entity. This field serves as the preferred locale for all fields within the Lead Form with an object type that is capable of localization, such as MultiLocaleString. Dimension — —
creativeSelection Information about the creative selection for the campaign. Dimension — —
currency The currency used for financial transactions in the account. Dimension — currencies, currency code, currency codes, currencies codes
dailyBudget The daily budget set for the campaign. Dimension — daily budget, daily budgets, daily spend cap, daily spending cap, daily cap
enabled Flag indicating if the conversion tracking is enabled. Dimension — —
end_date End date of the ad analytics data. Dimension — end date, end dates, to date, until date
form URN identifying which form this FormResponse belongs to. Dimension — —
format The format of the campaign. Dimension — ad format, ad formats, ads formats, campaign format, campaign formats, campaigns formats
formResponse Answers provided by the form submitter. Dimension — —
hiddenFields Hidden fields used by the owner to track key attributes of the form that generated the lead. The field is empty if the owner chooses to not append any tracking attributes to the Lead Form. Dimension — —
id Unique id to identify the Lead Form Response. Dimension — —
imagePixelTag Pixel tag used for tracking the conversion. Dimension — —
intendedStatus The intended status of the creative. Dimension — —
isServing Boolean indicating if the creative is currently serving. Dimension — —
isTest Boolean indicating if the creative is a test creative. Dimension — —
lastCallbackAt Timestamp of the last callback for the conversion. Dimension — —
lastModified An epoch time corresponding to the last modified of of the form. Dimension — —
lastModifiedAt The timestamp when the creative was last modified. Dimension — last modified at, last modified timestamp, creative last modified, creative last modified at, creatives last modified at
lastModifiedBy The user who last modified the creative. Dimension — last modified by, modified by, last editor
latestFirstPartyCallbackAt Timestamp of the latest first-party callback for the conversion. Dimension — —
leadgenCallToAction Call-to-action information for lead generation purposes. Dimension — —
leadMetadata Metadata of a lead. This field is optional for test leads and other use cases where sponsored lead metadata (e.g. campaign) may not be relevant. If there is no value, the field is not returned. Dimension — —
leadMetadataInfo Record containing a subset of fields resolved on demand from the lead metadata references (e.g. campaign name , campaign type). If there is no value, an empty object is returned. Dimension — —
leadType Type of the lead representing the origination of the lead. Dimension — lead type, lead types, leads types
locale The locale settings for the campaign. Dimension — locales, language, languages
name Name of the Lead Form provided by the owner. Dimension — —
notifiedOnCampaignOptimization Flag for notifications on campaign optimization. Dimension — —
notifiedOnCreativeApproval Flag for notifications on creative approval. Dimension — —
notifiedOnCreativeRejection Flag for notifications on creative rejection. Dimension — —
notifiedOnEndOfCampaign Flag for notifications on the end of campaign. Dimension — —
notifiedOnNewFeaturesEnabled Flag for notifications on new features being enabled. Dimension — —
objectiveType The type of objective for the campaign. Dimension — objective, objectives, campaign objective, campaigns objectives, campaign objectives, objective type, objective types, objectives types, goal, goals, campaign goal, campaigns goals, campaign goals
offsiteDeliveryEnabled Indicates if offsite delivery is enabled for the campaign. Dimension — —
offsitePreferences Preferences related to offsite delivery. Dimension — —
optimizationTargetType The type of optimization target for the campaign. Dimension — optimization target, optimization targets, optimizations targets, optimization goal, optimization goals, optimizations goals, optimization target type, optimization target types
owner URN that identifies the owner of the Lead Form. It's a Union of sponsoredAccount and organization. sponsoredAccount is an URN of SponsoredAccountUrn that indicates the account of the advertiser. organization is an URN of OrganizationUrn that indicates the company account of the marketer. Dimension — —
ownerInfo Record containing entity info that owns this Lead Form Response. It's a optional Union of sponsoredAccountInfo and organizationInfo. Dimension — —
pacingStrategy The pacing strategy for the campaign. Dimension — pacing, pacing strategy, pacing strategies, delivery pacing
pivot ad_member_company_size_analytics.pivot Dimension — —
pivotValues Values used for pivoting the analytics. Dimension — —
postClickAttributionWindowSize Window size for post-click attribution. Dimension — post-click attribution window, post click attribution window, post-click window, post click window, click attribution window
reference A reference identifier for the account. Dimension — —
responseId The unique identifier for the form response generated in the front-end when a submitter submits the response. Dimension — —
review Review information for the creative. Dimension — —
reviewInfo Latest information about the content review of the Lead Form. It will not be present if the form has not been reviewed by the review pipeline. Dimension — —
role The role assigned to the user in the account Dimension — roles, user role, users roles, user roles
runSchedule Schedule for running the campaign group. Dimension — run schedule, run schedules, schedule, schedules, campaign schedule, campaign schedules, campaigns schedules
servingHoldReasons Reasons for holding the creative from serving. Dimension — —
servingStatuses The serving statuses associated with the account. Dimension — serving status, serving statuses, servings statuses
sponsoredCampaign ad_member_company_size_analytics.sponsoredCampaign Dimension — —
sponsoredCreative ad_creative_analytics.sponsoredCreative Dimension — —
start_date Start date of the ad analytics data. Dimension — start date, start dates, from date, since date
state Information about the current state of the Lead Form. Dimension — —
status Current status of the campaign group. Dimension — —
storyDeliveryEnabled Indicates if story delivery is enabled for the campaign. Dimension — —
string_of_pivot_values ad_member_company_size_analytics.string_of_pivot_values Dimension — —
submittedAt An epoch timestamp that recording when the form response was submitted. Dimension — submitted at, submission date, submission time, submission timestamp, submitted date, submitted time
submitter From version 202408 onwards, Guest Leads (when a user submits a form without being logged in) submitted to lead forms, submitter field is treated as a null field and omitted from the JSON response. For non-guest leads, the submitter field will still be included in the response and will provide the person's URN. Ex: "submitter": "urn:li:person:MpGcnvaU_p". Yes Dimension — —
targetingCriteria Criteria for targeting in the campaign. Dimension — targeting, targeting criteria, targeting criterion, targeting criterias, audience targeting
test Indicates if the campaign group is a test campaign. Dimension — —
testLead Whether this is a test lead created for testing purposes. Dimension — —
totalBudget Total budget allocated for the campaign group. Dimension — total budget, total budgets, lifetime budget, lifetime budgets, campaign budget, campaigns budgets, campaign budgets
type The type or category of the account. Dimension — —
unitCost The unit cost for the campaign. Dimension — unit cost, unit costs, units costs, bid, bids, bid amount, bid amounts, bids amounts
urlMatchRuleExpression Expression used for matching URLs for attribution. Dimension — —
urlRules Rules for URL matching in the conversion. Dimension — —
user The user details including name, email, etc. Dimension — —
value Value associated with the conversion. Dimension — —
version The version information related to the account. Dimension — —
versionedLeadGenFormUrn URN identifying which form this FormResponse belongs to. Dimension — —
versionId The version ID of the form. This is a derived field and is generated on the server side. Dimension — —
versionTag The number of times the form has been modified. Dimension — —
viewThroughAttributionWindowSize Window size for view-through attribution. Dimension — view-through attribution window, view through attribution window, view-through window, view through window, vta window
actionClicks The number of clicks on action buttons in the ad. Metric Yes action click, action clicks, actions clicks, cta click, cta clicks, ctas clicks, call-to-action click, call-to-action clicks
adUnitClicks The number of clicks on ad unit components. Metric Yes ad unit click, ad unit clicks, ads unit clicks, ads units clicks, ad units clicks
approximateMemberReach An approximation of unique ad impressions. Metric No
dedup_count
reach, unique reach, approximate reach, member reach, members reach, approximate member reach, people reached, unique users, unique user
cardClicks The number of clicks on interactive card elements. Metric Yes card click, card clicks, cards clicks, interactive card click, interactive card clicks
cardImpressions The number of times interactive cards were displayed. Metric Yes card impression, card impressions, cards impressions, interactive card impression, interactive card impressions
clicks Total number of clicks on the ad. Metric Yes click, tap, taps, click count, clicks count, ad click, ad clicks, ads clicks, total click, total clicks
commentLikes The count of likes on comments related to the ad. Metric Yes comment like, comment likes, comments likes, likes on comments, comment reaction, comment reactions, comments reactions
comments The number of comments on the ad. Metric Yes comment, ad comment, ads comments, ad comments, post comment, post comments, posts comments
companyPageClicks Clicks on the company page associated with the ad. Metric Yes company page click, company page clicks, company pages clicks, companies pages clicks, company clicks, company click, pages clicks, page clicks, page click
conversionValueInLocalCurrency Conversion value in the local currency. Metric Yes conversion value, conversion values, conversions values, revenue, conversion revenue, conversions revenue, revenue in local currency, conversion value local, conversion value in local currency
costInLocalCurrency Cost of ad campaign in the local currency. Metric Yes spend, cost, ad spend, ad cost, money spent, amount spent, spend in local currency, cost in local currency, local currency spend, local currency cost, local spend, local cost
costInUsd Cost of ad campaign in USD. Metric Yes cost in usd, spend in usd, usd cost, usd spend, spend usd, cost usd, dollar spend, dollar cost
documentCompletions Number of completions for document views. Metric Yes document completion, document completions, documents completions, doc completion, doc completions
documentFirstQuartileCompletions Completions for first quartile of document views. Metric Yes document first quartile, document 25%, document first quartile completion, document first quartile completions, documents first quartile completions
documentMidpointCompletions Completions for midpoint of document views. Metric Yes document midpoint, document 50%, document midpoint completion, document midpoint completions, documents midpoints completions
documentThirdQuartileCompletions Completions for third quartile of document views. Metric Yes document third quartile, document 75%, document third quartile completion, document third quartile completions, documents third quartile completions
downloadClicks Clicks on download links in the ad. Metric Yes download click, download clicks, downloads clicks
externalWebsiteConversions Conversions that lead to external websites. Metric Yes conversion, conversions, total conversion, total conversions, conversion count, conversions count, website conversion, website conversions, websites conversions, external conversion, external conversions
externalWebsitePostClickConversions Post-click conversions on external websites. Metric Yes post-click conversion, post-click conversions, post click conversion, post clicks conversions, post click conversions, post-clicks conversions, click-through conversion, click-through conversions, clicks-through conversions, click through conversion, clicks through conversions, click through conversions
externalWebsitePostViewConversions Post-view conversions on external websites. Metric Yes post-view conversion, post-view conversions, post view conversion, post view conversions, post views conversions, view-through conversion, view-through conversions, views-through conversions, view through conversion, view through conversions, views through conversions, vtc
follows Number of follows generated by the ad. Metric Yes follow, page follow, page follows, pages follows, company follow, company follows, companies follows, new follower, new followers
fullScreenPlays Number of times videos were played in fullscreen mode. Metric Yes fullscreen play, fullscreen plays, full screen play, full screens plays, full screen plays, full-screen play, full-screen plays, fullscreen video play, fullscreen video plays, fullscreen videos plays
impressions Total number of times the ad was displayed. Metric Yes impression, ad impression, ads impressions, ad impressions, show, shows, total impression, total impressions
jobApplications Number of job applications initiated through the ad. Metric Yes job application, job applications, jobs applications, job apply, job applies, applied to job, applications
jobApplyClicks Clicks on apply job button in the ad. Metric Yes job apply click, job apply clicks, jobs applies clicks, apply button click, apply button clicks, apply click, apply clicks, apply now click, apply now clicks
landingPageClicks Clicks on the landing page associated with the ad. Metric Yes landing page click, landing pages clicks, landing page clicks, lpc
leadGenerationMailContactInfoShares Shares of contact information through lead generation. Metric Yes lead gen mail contact info share, lead gen mail contact info shares, leads gen mail contact info shares, leads gen mail contact shares, lead gen mail contact shares, leadgen mail contact info share, leadgen mail contact info shares
leadGenerationMailInterestedClicks Clicks on expressing interest through lead generation mail. Metric Yes lead gen mail interested click, lead gen mail interested clicks, leads gen mail interested clicks, lead gen mail interest click, lead gen mail interest clicks, leads gen mail interests clicks, leadgen mail interested click, leadgen mail interested clicks
likes Total likes received on the ad. Metric Yes like, ad like, ad likes, ads likes, post like, post likes, posts likes, reaction like, thumb up, thumbs up
oneClickLeadFormOpens Number of times lead forms were opened in one click. Metric Yes one click lead form open, one click lead form opens, one clicks leads form opens, one-click lead form open, one-click lead form opens, one-click leads form opens, one clicks lead forms opens, one clicks leads forms opens, 1-click lead form open, 1-click leads form opens, 1-click lead form opens
oneClickLeads Leads generated in one click. Metric Yes one click lead, one click leads, one clicks leads, one-click lead, one-click leads, 1-click lead, 1-click leads
opens The number of times the ad was opened or expanded. Metric Yes open, ad open, ad opens, ads opens, expansion, expansions, ad expansion, ads expansions, ad expansions
otherEngagements Engagements other than clicks on the ad. Metric Yes other engagement, other engagements, others engagements, miscellaneous engagement, miscellaneous engagements
postClickJobApplications Job applications initiated post-clicking on the ad. Metric Yes post-click job application, post-click job applications, post click job application, post click job applications, post clicks job applications, posts clicks jobs applications
postClickJobApplyClicks Clicks on apply job button post-clicking on the ad. Metric Yes post-click job apply click, post-click job apply clicks, post click job apply click, post click job apply clicks, post clicks job apply clicks
postClickRegistrations Registrations completed post-clicking on the ad. Metric Yes post-click registration, post-click registrations, post click registration, post clicks registrations, post click registrations, post-click signup, post-click signups, post click signup, post clicks signups, post click signups
postViewJobApplications Job applications initiated post-viewing the ad. Metric Yes post-view job application, post-view job applications, post view job application, post views job applications, post view job applications
postViewJobApplyClicks Clicks on apply job button post-viewing the ad. Metric Yes post-view job apply click, post-view job apply clicks, post view job apply click, post views job apply clicks, post view job apply clicks
postViewRegistrations Registrations completed post-viewing the ad. Metric Yes post-view registration, post-view registrations, post view registration, post views registrations, post view registrations, post-view signup, post-view signups, post view signup, post views signups, post view signups
reactions Total reactions (e.g., like, love, celebrate) on the ad. Metric Yes reaction, ad reaction, ads reactions, ad reactions, post reaction, post reactions, posts reactions, emoji reaction, emoji reactions
registrations Total registrations completed through the ad. Metric Yes registration, signup, signups, sign-up, sign-ups, sign up, sign ups, registrations count, registration count
sends Number of messages sent through the ad. Metric Yes send, message sent, messages sent, ad send, ad sends, ads sends, messages send
shares Total shares generated by the ad. Metric Yes share, ad share, ad shares, ads shares, post share, post shares, posts shares, repost, reposts
talentLeads Number of leads related to talent acquisition. Metric Yes talent lead, talent leads, talents leads, recruitment lead, recruitment leads, recruiting lead, recruiting leads
textUrlClicks Clicks on text URLs within the ad. Metric Yes text url click, text urls clicks, text url clicks, url click, url clicks, urls clicks, link click, link clicks, links clicks
totalEngagements Total number of engagements on the ad. Metric Yes total engagement, total engagements, totals engagements, engagement, engagements, interaction, interactions
validWorkEmailLeads Leads generated through valid work emails. Metric Yes valid work email lead, valid work email leads, valids works emails leads, work email lead, work email leads, works emails leads, business email lead, business email leads
videoCompletions Number of times videos were watched till completion. Metric Yes video completion, videos completions, video completions, completed video view, completed videos views, completed video views, video view to 100%, video views to 100%, video 100%
videoFirstQuartileCompletions Completions for first quartile of video views. Metric Yes video first quartile, video first quartile completion, videos first quartile completions, video first quartile completions, videos first quartiles completions, video view to 25%, video views to 25%, video 25%
videoMidpointCompletions Completions for midpoint of video views. Metric Yes video midpoint, video midpoint completion, video midpoint completions, videos midpoint completions, videos midpoints completions, video view to 50%, video views to 50%, video 50%, video second quartile
videoStarts Total video starts initiated by users. Metric Yes video start, videos starts, video starts, video play start, videos plays starts, video plays starts, video play started, video plays started, video initiation, videos initiations, video initiations
videoThirdQuartileCompletions Completions for third quartile of video views. Metric Yes video third quartile, video third quartile completion, video third quartile completions, videos third quartile completions, videos third quartiles completions, video view to 75%, video views to 75%, video 75%
videoViews Total views of videos in the ad. Metric Yes video view, videos plays, video plays, video play, videos views, total video view, total videos views, total video views, vv
viralCardClicks Clicks on interactive card components in viral distribution. Metric Yes viral card click, viral card clicks, viral cards clicks
viralCardImpressions Impressions of interactive cards in viral distribution. Metric Yes viral card impression, viral card impressions, viral cards impressions
viralClicks Total clicks in viral distribution of the ad. Metric Yes viral click, viral clicks, organic click, organic clicks, earned click, earned clicks
viralCommentLikes Likes received on comments in viral distribution. Metric Yes viral comment like, viral comment likes, viral comments likes
viralComments Number of comments in viral distribution of the ad. Metric Yes viral comment, viral comments, organic comment, organic comments
viralCompanyPageClicks Clicks on the company page in viral distribution. Metric Yes viral company page click, viral company pages clicks, viral company page clicks, viral companies pages clicks, viral company click, viral company clicks
viralDocumentCompletions Complete views of documents in viral distribution. Metric Yes viral document completion, viral document completions, viral documents completions
viralDocumentFirstQuartileCompletions First quartile completions of documents in viral distribution. Metric Yes viral document first quartile, viral document first quartile completion, viral document first quartile completions, viral documents first quartiles completions, viral document 25%
viralDocumentMidpointCompletions Midpoint completions of documents in viral distribution. Metric Yes viral document midpoint, viral document midpoint completion, viral document midpoint completions, viral documents midpoints completions, viral document 50%
viralDocumentThirdQuartileCompletions Third quartile completions of documents in viral distribution. Metric Yes viral document third quartile, viral document third quartile completion, viral document third quartile completions, viral documents third quartiles completions, viral document 75%
viralDownloadClicks Clicks on downloads in viral distribution of the ad. Metric Yes viral download click, viral download clicks, viral downloads clicks
viralExternalWebsiteConversions External website conversions in viral distribution. Metric Yes viral conversion, viral conversions, viral website conversion, viral website conversions, viral websites conversions, viral external conversion, viral external conversions
viralExternalWebsitePostClickConversions Post-click conversions on external websites in viral distribution. Metric Yes viral post-click conversion, viral post-click conversions, viral post click conversion, viral post clicks conversions, viral post click conversions
viralExternalWebsitePostViewConversions Post-view conversions on external websites in viral distribution. Metric Yes viral post-view conversion, viral post-view conversions, viral post view conversion, viral post views conversions, viral post view conversions
viralFollows Follows generated in viral distribution of the ad. Metric Yes viral follow, viral follows, organic follow, organic follows, earned follow, earned follows
viralFullScreenPlays Fullscreen video plays in viral distribution. Metric Yes viral fullscreen play, viral fullscreen plays, viral full screen play, viral full screens plays, viral full screen plays, viral full-screen play, viral full-screen plays
viralImpressions Total impressions in viral distribution of the ad. Metric Yes viral impression, viral impressions, organic impression, organic impressions, earned impression, earned impressions
viralJobApplications Job applications initiated in viral distribution. Metric Yes viral job application, viral job applications, viral jobs applications
viralJobApplyClicks Clicks on apply job button in viral distribution of the ad. Metric Yes viral job apply click, viral job apply clicks, viral jobs applies clicks, viral apply click, viral apply clicks
viralLandingPageClicks Clicks on landing page in viral distribution. Metric Yes viral landing page click, viral landing page clicks, viral landing pages clicks
viralLikes Total likes in viral distribution of the ad. Metric Yes viral like, viral likes, organic like, organic likes, earned like, earned likes
viralOneClickLeadFormOpens One-click lead form opens in viral distribution. Metric Yes viral one click lead form open, viral one clicks leads form opens, viral one click lead form opens, viral one-click lead form open, viral one-click lead form opens, viral one-click leads form opens
viralOneClickLeads Leads generated in one click in viral distribution. Metric Yes viral one click lead, viral one click leads, viral one clicks leads, viral one-click lead, viral one-click leads, viral 1-click lead, viral 1-click leads
viralOtherEngagements Other engagements in viral distribution of the ad. Metric Yes viral other engagement, viral other engagements, viral others engagements
viralPostClickJobApplications Job applications initiated post-clicking in viral distribution. Metric Yes viral post-click job application, viral post-click job applications, viral post click job application, viral post click job applications, viral post clicks job applications
viralPostClickJobApplyClicks Clicks on apply job button post-clicking in viral distribution. Metric Yes viral post-click job apply click, viral post-click job apply clicks, viral post click job apply click, viral post clicks job apply clicks, viral post click job apply clicks
viralPostClickRegistrations Registrations completed post-clicking in viral distribution. Metric Yes viral post-click registration, viral post-click registrations, viral post click registration, viral post click registrations, viral post clicks registrations
viralPostViewJobApplications Job applications initiated post-viewing in viral distribution. Metric Yes viral post-view job application, viral post-view job applications, viral post view job application, viral post views job applications, viral post view job applications
viralPostViewJobApplyClicks Clicks on apply job button post-viewing in viral distribution. Metric Yes viral post-view job apply click, viral post-view job apply clicks, viral post view job apply click, viral post view job apply clicks, viral post views job apply clicks
viralPostViewRegistrations Registrations completed post-viewing in viral distribution. Metric Yes viral post-view registration, viral post-view registrations, viral post view registration, viral post views registrations, viral post view registrations
viralReactions Total reactions in viral distribution of the ad. Metric Yes viral reaction, viral reactions, organic reaction, organic reactions, earned reaction, earned reactions
viralRegistrations Total registrations in viral distribution of the ad. Metric Yes viral registration, viral registrations, viral signup, viral signups, viral sign-up, viral sign-ups, organic registration, organic registrations
viralShares Total shares in viral distribution of the ad. Metric Yes viral share, viral shares, organic share, organic shares, earned share, earned shares, viral repost, viral reposts
viralTotalEngagements Total engagements in viral distribution of the ad. Metric Yes viral total engagement, viral total engagements, viral totals engagements, viral engagement, viral engagements, organic engagement, organic engagements, earned engagement, earned engagements
viralVideoCompletions Completions of videos in viral distribution. Metric Yes viral video completion, viral video completions, viral videos completions, viral completed video view, viral completed video views, viral completed videos views, viral video 100%
viralVideoFirstQuartileCompletions First quartile completions of videos in viral distribution. Metric Yes viral video first quartile, viral video first quartile completion, viral videos first quartile completions, viral video first quartile completions, viral videos first quartiles completions, viral video 25%
viralVideoMidpointCompletions Midpoint completions of videos in viral distribution. Metric Yes viral video midpoint, viral video midpoint completion, viral video midpoint completions, viral videos midpoint completions, viral videos midpoints completions, viral video 50%
viralVideoStarts Total video starts in viral distribution of the ad. Metric Yes viral video start, viral videos starts, viral video starts, viral video play start, viral video plays starts, viral videos plays starts, viral video initiation, viral videos initiations, viral video initiations
viralVideoThirdQuartileCompletions Third quartile completions of videos in viral distribution. Metric Yes viral video third quartile, viral video third quartile completion, viral video third quartile completions, viral videos third quartile completions, viral videos third quartiles completions, viral video 75%
viralVideoViews Total views of videos in viral distribution of the ad. Metric Yes viral video view, viral videos views, viral video views, viral video play, viral video plays, viral videos plays, organic video view, organic videos views, organic video views, earned video view, earned video views, earned videos views